• the article reviews the literature on: the impact of the industrial revolution on the real estate industry; the use of modern technologies by agents and brokers; and the impact of the COVID-19 pandemic on the activities of real estate agents
  • in order to verify the hypotheses set forth, the results of a survey of real estate agents were used and discussed
  • finally, the conclusions and limitations of the study were presented
Real estate brokerage is the activity of matching parties to a real estate transaction. Due to the increasing ease of access to offers posted by sellers and landlords, various challenges in finding solutions that will attract potential customers have appeared before real estate brokers. Given the complexity of the processes in which brokers can participate, the use of modern technologies in real estate brokerage seems to be one way of maintaining and developing the broker industry. The COVID-19 pandemic has caused significant changes in the way brokers operate, forcing them to implement or accelerate the use of modern technologies in customer service. Therefore, the main goal of this article is an attempt to diagnose the use of modern technologies and the types of technologies used in customer service by real estate brokers as a result of the COVID-19 pandemic. The resear h was conducted in the form of a survey among representatives of the real estate brokerage industry in the period between June and October 2020. The restrictions related to the epidemic have forced companies to use modern technologies to replace direct contact between the seller and the customer.
The publication is financed by a subsidy granted to the Cracow University of Economics.