A survey analysis: The current real estate marketing situation in the china greater bay area in the context of the COVID-19 epidemic
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Universiti Sains Malaysia, Malaysia
Submission date: 2022-11-23
Final revision date: 2022-12-20
Acceptance date: 2023-01-05
Publication date: 2023-09-07
REMV; 2023;31(3):1-19
HIGHLIGHTS
- as a result of our analysis of the survey data and the conclusions we have drawn from our interviews, we have determined that COVID-19 has had a substantial impact on the GBA real estate market in China
- despite the severe impact of COVID-19 on the Chinese economy, our interviews and surveys suggest that the majority of those working in the real estate industry in China's GBA are optimistic about future of the sector
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ABSTRACT
Real estate in the Guangdong-Hong Kong-Macao Greater Bay Area (also known as the Greater Bay Area, GBA) - a good representation of China's advanced and developed urban agglomeration - has received considerable attention from the international community in recent years. However, the real estate market has been under extraordinary stress due to the expansion of COVID-19 in China, the strain on people's livelihoods brought on by the coronavirus pandemic, and the Chinese government's series of epidemic preventive initiatives. This study used a combination of qualitative and quantitative techniques, making use of interviews and questionnaires as instruments. It examined China's GBA real estate market as the pandemic looms. The primary goals are to demonstrate the current state of the GBA's real estate industry, pinpoint the factors holding back its growth, and estimate when the market might finally experience a breakthrough. Our findings suggested that the impact of COVID-19 on the GBA real estate sector in China is evident, but that it still has a bright future despite the negative externalities. This is because the city has a large population, high purchasing power, and is close to some of the most developed areas in southern China. This study establishes a baseline for studying the impact of China's "One Belt, One Road" initiative on the GBA real estate market in the future. It also provides valuable resources for China's GBA's real estate industry.
ACKNOWLEDGEMENTS
Firstly, I would like to express my gratitude to my supervisor, Dr. Ema Izati Binti Zull Kepili, for giving me careful guidance, which has made it possible for me to complete this research paper successfully. I would also like to thank my family for their support. This journal paper is one of the first milestones of my Ph.D. thesis.
CONFLICT OF INTEREST
The authors reported no conflicts of interest for this work and declare that there is no potential conflict of interest with respect to the research, authorship, or publication of this article.